How to improve your website through social media

All websites are created differently, and this is true for commercial and non-commercial sites. Some sites help generate business. However, others are not even capable of attracting traffic, let alone actual ‘conversions’. For a website to generate business it is...

What is SEO and how will it Improve my website?

Search engine optimisation (SEO) is what determines the position of your website on search engines like Google and Bing. Marianne Sweeny, Search Information Architect says “Academic research indicates that 91% of searchers do not go past page 1 of the search results...

How to decide which keywords to bid on

A lot of thought goes into pay-per-click (PPC) and paid ads. Particular areas which need to be given thought are the creation of a landing page and designing the ad. If there is one step which cannot be ignored though, it is selecting which keywords to bid on....